Early Avon Logo
~1928-1929 |
Cottage 'A' Logo
~1929-1937 |
Avon's Cottage 'A' Emblem
With the 1928 introduction of a tooth brush,
talc, and a cleaner, the California Perfume Company launched the Avon
line of products. The name Avon was adopted because David H. McConnell,
"looking out over the Ramapo hills [of Suffern, New York,] was impressed by its striking
resemblance to the Stratford-on-Avon countryside! Small wonder that he was
inspired - perfumers can be poets, too - to link sentiment with his scents
- scents as rare as an English April - and call them AVON." (Portion in
quotations are from The Avon Name.)
Anne Hathaway Cottage, Stratford-on-Avon,
England
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CPC Avon Representative Pin
~1929-36 |
One of the world-renowned
symbols of Stratford-on-Avon is the cottage of Anne Hathaway. Mr.
McConnell desired to tie the majesty, poetry, and symbolism of
Stratford-on-Avon with his new line of products. To this end, he employed
the Anne Hathaway cottage in a unique way: making it part of the actual
Avon name.
Melding the two images, the Avon name and
the Hathaway cottage, demanded a bit of artistic license. As can be seen
in the design of the logo above and in that of the Representative Pin to
the right, the picture of the cottage was effectively reversed in order to
provide better symmetry with the word Avon. Note the location of the gate
within the logo - under the horizontal line of the 'A'.
This Cottage 'A' emblem was used through
mid- to late-1936, when another style change was made to the Avon logo.
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